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Family-owned & operated by Tabitha & Kevin LovellA husband-and-wife team · Austin, Texas

A family business, built for yours.

We're Tabitha and Kevin Lovell, a husband-and-wife team in Austin, Texas. Site Redemption is our family business, and we treat every client the way we'd treat a neighbor: honestly, personally, and with real care. We got tired of watching good businesses get let down by broken websites and bad Google Ads, so we learned to fix them. Now we fix them for others.

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Tabitha and Kevin Lovell smiling on Lady Bird Lake in Austin, Texas, with the downtown skyline behind them — 📍 Lady Bird Lake, Austin

Who we are

A husband-and-wife team, working side by side.

We're entrepreneurs and business owners, so we know firsthand the value of a website that works and ads that actually bring in customers. Kevin is a pastor, and we serve in ministry together. We're based in Austin, Texas, and serve clients nationwide, 100% remote.

Site Redemption is our dedicated focus, and we do the work together, with Kevin right alongside Tabitha fixing websites. Every client works directly with the two of us, so you get our time and attention, not a hand-off to someone you've never met.

Tabitha Lovell

Co-founder

Tabitha brings a nursing background to this work: caring for people, paying close attention to detail, and following a careful process every time. She personally reviews every deliverable.

Kevin Lovell

Co-founder

A pastor and entrepreneur, Kevin works side by side with Tabitha fixing websites and reviewing work before it goes to clients, and he brings a pastor's heart for people to every project.

Our story

How Site Redemption began

We're business owners first

We're from Austin, Texas, and we're entrepreneurs at heart. As business owners ourselves, we know firsthand what it's like to depend on a website and online ads to keep the phone ringing. We've learned the value of a website that actually works and ads that actually bring in customers, because we've lived it.

Then we got tired of being taken advantage of

Like so many owners, we ran into the ugly side of online marketing: Google Ads scams, "guaranteed top spot" pitches, and agencies that overcharge, underdeliver, lock you into contracts, or hide the real numbers. We dealt with websites that looked fine on the surface but quietly lost customers. We were frustrated, and we knew we weren't the only ones.

So we learned to fix it

Instead of handing our business to the next agency, we rolled up our sleeves. We dug into our own Google Ads, cleaned them up, and saw firsthand what a difference it makes when the account is set up honestly and tracked properly. Along the way we learned how to diagnose and fix websites, too.

Now we help others do the same

Site Redemption is the help we wish we'd had: honest, transparent, and affordable. You see what we find, what we'll do, what it costs, and what changed. You own everything, and nobody locks you in. Because we believe every website deserves a second chance.

Why "Redemption"

re·demp·tion · the act of saving something, or of making something good again

"We chose the name because we believe in second chances, for people and for websites. A neglected site isn't a lost cause. With honest work, it can be made good again."

That word means a lot to us personally. Kevin is a pastor, and we serve in ministry together, so it's also a reminder of how we want to treat every client: with grace, honesty, and real care.

Rooted in Austin

Tech capital roots, small-business hearts.

We're from Austin, Texas, one of America's tech capitals, and it shows. Being surrounded by innovation fuels our love of smart technology, and it's a big part of why we use sophisticated AI tools to make our clients' websites and ads better, faster, and more affordable.

Austin also keeps us well fed. We love the city's food scene and are always trying (and reviewing) local restaurants and coffee shops. If you need a recommendation, just ask.

Tabitha and Kevin Lovell under a bridge arch on Lady Bird Lake, with the Austin skyline and a red canoe on the water behind them — Under the bridge, Lady Bird Lake

Tabitha and Kevin Lovell on a bridge over Lady Bird Lake in Austin under a big blue sky — Big Texas sky

Tabitha and Kevin Lovell on a tree-lined lakeside trail in Austin, Texas — On the lakeside trail

How we work

Transparent by design.

Everything we disliked about bad agencies, we built the opposite into how Site Redemption works.

You own your accounts & data

Your domain, website, Google Ads, Analytics, and Business Profile stay in your name. We work through access you grant and can remove at any time.

No long contracts

Projects have a fixed scope. Monthly services are month-to-month with 30 days' notice. Stay because it's working, not because you're stuck.

Plain-English reports

Real cost, clicks, leads, and what we changed. No jargon walls, no hiding the numbers that matter.

Honest, published pricing

Prices are on our website, and every project gets a written scope first. Ad spend goes straight to Google, never through us.

Advanced AI, guided by people

True to our Austin tech roots, we use sophisticated AI tools, including Grok, the AI assistant, for research, audits, keyword and competitor analysis, copywriting, ad optimization, and reporting. It makes our work faster, more thorough, and more affordable.

Every deliverable reviewed by us

AI helps us work smarter, but it doesn't have the final word. Tabitha and Kevin personally review and approve everything before it reaches you or goes live.

Off the clock

The Backgammon World Championship

Our favorite pastime is backgammon, and we play it all over the world. Every time we find a new coffee shop, we play for a championship, and whoever wins first in a city owns that city. It's very competitive.

Tabitha Lovell flexing victoriously behind a backgammon board at night — Tabitha2× championTabitha claims another city

Kevin Lovell flexing behind a backgammon board after a win — KevinLeading internationallyKevin defends his world ranking

The current standings: Tabitha is ahead with two championships under her belt, but Kevin is leading internationally, and he'll be the first to tell you. The rivalry continues, one coffee shop at a time, and the whole family gets in on the games.

Kevin Lovell rolling the dice at a backgammon board in a restaurant booth — Rolling for the title

Tabitha Lovell smiling over a backgammon board in a bright cafe — All smiles (she's winning)

Kevin Lovell playing backgammon at an outdoor coffee shop table — Coffee first, then conquest

Tabitha Lovell pointing at the backgammon board from a leather booth — Calling her next move

Kevin and their daughter giving a thumbs up at a backgammon game while Tabitha takes a selfie — Family game night, wherever we are

Kevin and their daughter at a backgammon game at an outdoor cafe — The next challenger approaches

A family affair

The whole family gets in on the games.

Our daughter plays too, so the championship has more than two contenders. Nobody takes it easy on anybody.

Austin food critics

Tacos, barbecue, brunch, and a lot of coffee. We frequently review local restaurants and coffee shops around Austin, and we take it about as seriously as backgammon.

Smart-tech fans

Living in one of America's tech capitals rubbed off on us. We love trying new tools, especially AI that helps us do better work for our clients.

Our values

What you can count on

Honesty

We tell you what we find, even when the answer is "you don't need us for this."

Transparency

Clear scopes, published prices, real numbers, and accounts in your name.

Care

We treat your business the way we'd want ours treated, with attention to the details.

Second chances

No judgment about where your site is today. We focus on making it good again.

Who we serve

Anyone with a website, anywhere in the U.S.

We work 100% remotely with clients in all 50 states, over email and video calls.

Small businesses

Service businesses, shops, contractors, and local brands that need their website and Google Ads to bring in customers.

Individuals

Authors, coaches, speakers, creators, and professionals who want a site that reflects their work and captures leads.

Churches, ministries & nonprofits

20% off every service, plus help with giving pages, sermons, plan-a-visit pages, and Google Ad Grants for eligible nonprofits. Learn more

Let's work together

Give your website its second chance.

Start with a Website Audit ($599, or $479 for churches & nonprofits) or a Google Ads Account Audit ($399 / $319). Both are credited toward the fix if you book within 30 days.

Book your Website Audit → Contact us